One of today's biggest marketing trends is "charity sponsorships". Many products are advertising that the parent company will donate a percentage of sales to charities. The only problem is that they also stipulate (in the fine print) that there will be a maximum
donation. Many consumers aren't aware of the stipulation and buy the product without the knowledge that the maximum has
already been reached.

January 29, 2009. Here's a new wrinkle in marketing -- develop a TV Commercial for the Super Bowl that's so controversial that your commercial will be rejected. Then, post your commercial on the Internet and complain about being banned. That's exactly what PETA (People For The Ethical Treatment of Animals) did! With all the controversy, people wanted to see the commercial for themselves -- and PITA got more publicity out of the matter than probably actually putting the commercial on the Super Bowl. PETA saved money on air time -- and still got maximum publicity for their commercial! Talk about the effectiveness of viral advertising!