How did WD-40 get its name? WD-40 is a household name. Everybody knows what WD-40 is -- and everybody has at least one can of the product in their basement -- and everybody has some great ideas about what it can do (the company's website lists over 2000 uses for WD-40.) But how did WD-40 get its enigmatic name? Well, we traced the product back to its roots -- a company by the name of "Rocket Chemicals" back in the fifties in the middle of the Cold War. The company was trying to develop a chemical that stopped rust from forming on the various, assundry missiles used by the American Air Force. They tried a variety of different formulas (about 39 times, with no success). Finally, they arrived at a formula that seemed to work -- which "resisted rust by displacing water". They called it "Water Displacement -- 40th formula," which was distilled to WD-40. Isn't that fascinating?

Does anybody remember Andy Granatelli and his association with STP? STP is a company that was started in the 1970's by three businessmen. How did it get its name?"Scientifically Tested Petroleum", of course.
The Canadian Tire Success Story

When I was a boy, I used to love visiting a Canadian Tire Store. It was like a holiday to me. I would go in and look at all the bicycles (which my parents couldn't afford) and all the hockey equipment (which my parents also couldn't afford). Then, when I became an adult, I'd still go in to Canadian Tire and muse about the adult stuff (camping gear, tools, etc.). It was like a paradise to me.

History of Canadian Tire

Two brothers, J.W. and A.J. Billes, started out modestly in 1922 when they purchased the Hamilton Tire and Garage Ltd. Store at the corner of Gerrard and Hamilton Streets in Toronto. This cost the brothers a cool $1,800 in savings! The store flourished until, finally, the Canadian Tire Corporation opened its first large store at the corner of Yonge and Gould Streets in Toronto, in 1923. As their name and offerings spread, the Billes brothers published their first catalogue: this was in 1928. Still ‘just’ a tire store, buyers of the day would see their tire deals on one side of the catalogue, and a roadmap of Ontario on the other. What would become the massive chain of Canadian Tire stores began in 1934, with their first associate store (it opened in Hamilton, Ontario). - See more at: Canadian Connection

The major impetus behind the Canadian Tire success story was the introduction of Canadian Tire Money in 1958. The idea came from Muriel Billes, the wife of Canadian Tire's co-founder and first president, Alfred J. Billes, as a response to the promotional giveaways that many gas companies offered at the time. Canadian Tire Money was only available at Canadian Tire gas bars but was so successful that, in 1961, it was extended to the retail stores, and has become the most successful loyalty program in Canadian retail history. Every Canadian Tire note had a picture of "Sandy McTire", a thrifty Scotsman who knew how to save money". Sandy McTire was the official non-speaking "spokesperson" for Canadian Tire for years.

Over the years, Canadian Tire's logo has changed. It began as a triangle with the words Canadian Tire underneath. Over the years, however, the logo became so well known that the company eliminated the Canadian Tire title altogether.